Growing teacher and yoga practice needed to have a succinct brand and a dynamic way to notify students about class schedules.
We saw an opportunity to create a brand and leverage open source platforms, keeping operational costs low and functionality high, growing brand awareness and traffic.
We led with discovery, then created and curated design, copy, illustrations, marketing and notification strategies, and photography into a powerful brand that represents the yoga teacher’s personality and her practice.
We captured the essence of the teacher, classes, and students. The new brand started as a glimmer of an idea and was driven from concept to reality, unifying a community.