Grow Your Business.

Discover

We make informed decisions, not solely on our experience, but with the addition of research and analysis.

We recommend cohesive brand creation and content marketing across all channels, promoted with strategy, relevance, and personalization. We become acquainted with your business, brand, promise, customers, competition, image, and style. In our Discover phase, we prescribe and evolve your business, marketing, design, and development strategies. We innovate your brand, optimize operations, and engage your customers. Our proven process empowers your brand to convert each customer segment with relevance and personalization.

Research

Analytics

Brand

Content

Sales

Competition

Technology

Operations

Perceptions

Customer and stakeholder interviews

Positioning

Brand descriptors

Differentiators

S.W.O.T.

Brand architecture

Audience definition

Customer segmentation

Strategy

Content

Merchandising

Inbound email and landing

Outbound marketing

Search engine optimization

Pay per click

Advertising

Messaging

Tagline

Unique selling proposition

Brand value and promise

Content pyramid

Action hierarchy

Mission, vision, and history

Bowman Discovers

Design

Once we complete your new brand strategy, we translate our prescribed engagement opportunities into a visual system.

Our strategic design will direct your customers to what they seek, instilling the promise and value of your brand. Our visual system tells the story of your brand and resonates with your customers, while building recognition, loyalty, and lifetime value. Our design is simple, yet powerful; elegant, yet thought provoking.

Visual invention and system

Identity

Color palette

Type hierarchy

Photography

Video

Imagery stylization

Illustration

Style guide

Bowman Designs

Develop

Branding, design, and development succeed when in collaboration.

We prioritize your needs and the results you seek above tools or platforms. Our innovative platforms and custom code are targeted toward your success and your customers’ needs. We build scalable, fast, and secure solutions, accessible through simple user interfaces and interactions, regardless of skill set. We have been developing prosperous applications and integrations for 22 years; we have a pulse on what is happening in technology. When we recommend and design a solution, we know how to develop and deliver it. When we develop, we ensure the brand and design are represented to perfection.

Infrastructure and operations

Desktop and mobile applications

Platform

Frontend Backend

Content management

Website management

Email and landing

Point of sale

Bowman Develops

Direct

We direct, unify, and promote your brand throughout marketing channels.

We engage your customers with strategic, on brand, messaging and visuals. Your customers need a consistent look and feel to instill a connection, and your brand needs to be recognized in a sea of choices and options.

Digital

Print

Letterhead system

Packaging

Signage

Photography

Video story telling

Product and service demos

Mobile Website

Intranet and extranet

Ecommerce

Personalization

Social and community

Advertising

Inbound and outbound marketing

Testing and adapting

Bowman Directs

Grow Your Business.

Discover

Bowman Discovers

Design

Bowman Designs

Develop

Bowman Develops

Direct

Bowman Directs