The current business, Gabler Alignment Method, was experiencing low brand recognition and sales.
There was an opportunity to rename the business and defragment the current brand by refining, streamlining, and expanding it into a more accessible services across print, digital, and social marketing channels. We needed to engage more customers and elevate business opportunities into sales.
We led with discovery, defining brand descriptors, differentiators, strengths, weaknesses, opportunities, and threats. We defined the unique selling proposition, service offerings and audience definition, uncovering emotional and functional benefits customers experienced from the services.
Following, we built a strategic marketing plan, logo, typography hierarchy, and color palette scaled into print, digital, and social marketing campaigns.
Elevated customer engagement and empowered the business to rapidly publish an on-brand customer experience across marketing channels with a robust template system.