Local UCaas leader, Thinking Phones, secured a second round of funding and acquired a video conferencing company, Fuze. They needed to move fast, adopting and elevating the name Fuze as the primary brand, while merging the businesses and all product offerings into a unified communications as a service company.
We identified inconsistent business strategy and design, unclear product offerings, disjointed messaging, disparate platforms and data sets.
Managed multiple contributors. Led rapid discovery sessions and stakeholder interviews. Prescribed, designed, created, and implemented a business strategy, product offerings and hierarchy, taxonomy and website. Merged all platforms into a single solid solution.
In eight weeks, merged two brands into a single company brand with an elevated customer experience via a new business strategy and solid brand design for a UCaaS Leader, validated as a leader in the Gartner Magic Quadrant.