The Delta Generators had achieved much success within the international blues community. They needed a cohesive look and feel to consistently engage their fans on brand. We created their brand, overhauled the design, and unified a visual system to promote their signature sound and quality.
There was a large opportunity to empower the band to publish once, with a single click, through multiple marketing channels. We wanted to streamline their efforts when announcing new shows, selling products, and engaging fans with giveaways, while maintaining a consistent look and feel.
We created a new engaging and cohesive brand including an identity, color and type palette, brand style guide, CD, website design, ecommerce store, beer glass and coaster, social media marketing, poster, t-shirt, email outreach templates, and content marketing.
Elevated customer engagement with a succinct brand. Empowered the band to rapidly publish an on-brand customer experience across all marketing channels with a robust brand template system.
We empowered the band to sell their music and merchandise directly from their website.
We prioritized a powerful design, optimal user experience, and dynamic functionality, all while maintaining SEO friendly metadata along with full integration to social media.
The band can instantly announce a new event or show and publish a new photo or song from one platform, dynamically publicizing to multiple channels, including Twitter, Instagram, YouTube, and Bands in Town.