The world leader in adult and pediatric cancer treatment and research needed a brand for their newly created Clinical Trials Research Informatics office, CTRIO.
CTRIO needed to be recognized and adopted as a support destination and resource for the growing technological needs of the clinical trials research community.
Led discovery sessions and identified multiple user needs, prescribed and created an identity that would support, involve, and retain the community. Recommended, branded, and designed a new application and dashboard, STREAMLINE. The app integrates systems, currently stuck in silos, into a responsive destination on any device that allows the community to see the status of any clinical trial. Branded, designed, and built advanced wireframes and prototypes, working with key stakeholders and top physicians in the field.
Provided a powerful print and digital brand presence that offered a clear and concise delivery of CTRIO’s services and support. Unified multiple contributors and teams into a single direction. Simplified complicated and separate systems into one unified application.