Identity

Built a new brand. Unified systems into one succinct application.

Positioned CTRIO as a support destination and resource for the growing technological needs of the clinical trials research community.

DFCI CTRIO | Identity

Simplified complicated and separate systems into oneĀ unified application.

Dana-Farber Cancer Institute CTRIO

Issue

The world leader in adult and pediatric cancer treatment and research needed a brand for their newly created Clinical Trials Research Informatics office, CTRIO.

Insight

CTRIO needed to be recognized and adopted as a support destination and resource for the growing technological needs of the clinical trials research community.

DFCI | CTRIO | Streamline App

Implementation

Led discovery sessions and identified multiple user needs, prescribed and created an identity that would support, involve, and retain the community. Recommended, branded, and designed a new application and dashboard, STREAMLINE. The app integrates systems, currently stuck in silos, into a responsive destination on any device that allows the community to see the status of any clinical trial. Branded, designed, and built advanced wireframes and prototypes, working with key stakeholders and top physicians in the field.

Impact

Provided a powerful print and digital brand presence that offered a clear and concise delivery of CTRIO’s services and support. Unified multiple contributors and teams into a single direction. Simplified complicated and separate systems into one unified application.

Launched and integrated a new brand within a constellation of existing brands. Unified multiple contributors and teams into one solution and application.

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