Created an award-winning brand. Implemented successful personalization.

We designed and created the new Symphony Hall identity and websites for The Boston Symphony Orchestra, Tanglewood, Boston Pops, and Symphony Hall.


Supported multiple customer segments. Personalized the customer experience.

We targeted multiple customer segments, increasing traffic and converting customers by identifying their key interests, personalizing their experience across performances, events, and music CDs and downloads.

Boston Symphony Orchestra | Website

We created a new digital brand for a world-class symphony orchestra.

Boston Symphony Orchestra

Led the redesign projects for The Boston Symphony Orchestra, Tanglewood, Boston Pops, and Symphony Hall.

Facilitated and solved the challenge of supporting an older customer segment, while engaging a younger demographic.

Created an all-in-one calendar, cross-selling BSO’s unique and changing catalog of events throughout all consumer touch points.

Whether the fan was searching by date or listening to a performance via the rich media player, the created solution gracefully recommended personalized and relevant event promotions via rich media within a visually immersive customer experience.

Ignited declining sales with the launch of the new BSO website, earning a 30% increase in sales.

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